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Vibrance Kegel Device: Capturing Mindshare
Doreen KumCaso IVEY-9B16A021-EDirección estratégica, Iniciativa emprendedora, MarketingThe Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target...Desde 8,20 €
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Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note
Quelch, John A.; Hartman, Katherine B.Nota del Instructor HBS-919514-EMarketingTeaching note for case 919513.Desde 0,00 €
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCaso IVEY-9B15A028-EDirección estratégica, MarketingThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Desde 8,20 €