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Vibrance Kegel Device: Capturing Mindshare
Doreen KumCaso IVEY-9B16A021-EDirección estratégica, Iniciativa emprendedora, MarketingThe Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target...Desde 8,20 €