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PureCircle, Teaching Note
Bell, David E.Nota del Instructor HBS-510072-EDirección estratégicaTeaching Note for #510-032.Desde 0,00 €
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PureCircle
Bell, David E.; Sesia, AldoCaso HBS-510032-EDirección estratégicaIn December 2008, the U.S. Food and Drug Administration (FDA determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.-the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained un...Desde 8,20 €
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Community Health
Quelch, John A.; Boudreau, Emily C.Caso HBS-516075-EDirección estratégicaDesde 8,20 €
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Malaysia: An "Asian Tiger" Reawakens
Vietor, Richard H.K.Caso HBS-719073-EEconomíaOn May 9th, 2018, in an extraordinary upset, Mahathir Mohamad again became Malaysia's Prime Minister. Najib Razak, who had headed the government since 2009, had been swept up in the 1MDB scandal - perhaps the biggest state-corruption incident in history. Although Malaysia's growth had remained solid since the financial crisis, the scandal undermined the budget, the country's debt position, and foreigners' willingness to invest. What was it in the...Desde 8,20 €
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C16 Biosciences: Lab-Grown Palm Oil, Teaching Plan
Bussgang, Jeffrey J.; Hull, Olivia; Martin, MelNota del Instructor HBS-820071-EIniciativa emprendedoraTeaching plan for case 820008.Desde 0,00 €
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C16 Biosciences: Lab-Grown Palm Oil
Bussgang, Jeffrey J.; Hull, OliviaCaso HBS-820008-EIniciativa emprendedoraSynthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product fir...Desde 8,20 €
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Malaysia: Standing on a Single Leaf
Comin, Diego; Kuykendoll, Maurice; Williams, MonneCaso HBS-713007-EIniciativa emprendedoraThe case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy.Desde 8,20 €
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Malaysia: The Economic Transformation Program (B)
Comin, Diego; Peng, Ku KokCaso HBS-713008-EEconomíaThis case presents the Economic Transformation Program (ETP) designed by the Malaysian government meant to revamp productivity growth after a decade of slow down. It also presents the procedures and outcome of the ETP. Follow up to Malaysia: People First? Very transparent view of policy making in Malaysia.Desde 5,74 €
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Vibrance Kegel Device: Capturing Mindshare
Doreen KumCaso IVEY-9B16A021-EDirección estratégica, Iniciativa emprendedora, MarketingThe Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target...Desde 8,20 €
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GlaxoSmithKline: Rebalancing Excessive Workloads
Ronald Kleer; Singfat ChuCaso IVEY-9B14E022-EDirección estratégica, Gobierno corporativoEnd-of-month account closure at many firms often requires long work hours, which may lead to staff fatigue and attrition that will affect productivity and quality of work. This is true for GlaxoSmithKline’s Record to Report Finance team in Kuala Lumpur, Malaysia in August 2014. The company is a science-led global business that researches and develops a broad range of innovative products in three primary areas: pharmaceuticals, vaccines and consum...Desde 8,20 €