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Singapore Airlines: A Rights Issue during the COVID-19 Crisis
Emir HrnjićCaso IVEY-W24460-EFinanzasIn early 2020, Singapore Airlines Limited (Singapore Airlines) faced severe liquidity issues as the global pandemic halted its flights and uncertainty loomed. Erstwhile massive cash reserves were quickly running out, and the airline’s executives pondered how to save the company from insolvency. Singapore Airlines’ majority shareholder, Temasek Holdings Limited, agreed to subscribe to a massive capital-raising exercise of up to S$15 billion via a ...Desde 8,20 €
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Expatica Communications: Leading through Tragedy
Christopher Williams; Wendelien van EerdeCaso IVEY-9B17C001-EDirección estratégica, Liderazgo y Dirección de personasIn July 2014, the managing partner and co-founder of Netherlands-based Expatica Communications B.V. (Expatica) received tragic news. His close friend and business partner had been travelling on Malaysia Airlines flight MH17, which was shot down over Ukraine. The two partners had worked closely together at Expatica for over 15 years. Three days after receiving the news of his friend’s sudden death, the surviving partner found himself alone in his ...Desde 8,20 €
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Denka Chemicals
Elly Miaw Ling Chia; Singfat ChuCaso IVEY-9B14E007-EDirección estratégica, Gobierno corporativoA manufacturer of over 75 grades of styrenic resins — used to make DVD cases, refrigerator trays, packaging materials and auto parts — faces a “transition loss” each time it switches production from one grade to another. A transition loss for each grade arises from the initial 16 metric tons produced, which are sub-standard and unsuitable for usage by customers. To the company, this implies a loss of resources (raw material and production cost) a...Desde 8,20 €
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Culture (Spanish version)
Kerr, William R.; Brownell, AlexisCaso HBS-820S03Iniciativa emprendedoraIn 2016, ING Group began an overhaul of its company culture, culminating in a code of conduct dubbed "The Orange Code."Desde 8,20 €
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Global Branding and Advertising (Spanish version)
Quelch, John A.Caso HBS-503S51MarketingHeineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.Desde 8,20 €
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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCaso IVEY-9B20A053-EDirección estratégica, Iniciativa emprendedora, MarketingIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliDesde 8,20 €
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Teckwah Industrial Corporation Ltd.: The Internationalization of a Family Business
Jean Lee; Leah TanCaso IVEY-9B20C035-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2018, the chairman and managing director of Teckwah Industrial Corporation Ltd. (Teckwah), sat in his office, looking back on the company's journey. Starting in Singapore as a humble producer of plain packaging boxes, Teckwah had evolved to become a muDesde 8,20 €
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HP Labs in Singapore
Shih, Willy; Agarwal, Pankaj; Chi, ChristineCaso HBS-612080-EWhen HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially independent from corporate funding. The case explores HP's history in Singapore, and the role of the EDB in encouraging the growth of local R&D capabilities. The case poses questions on ...Desde 8,20 €
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Desi Hangover: Circular Transition of a Conscious Fashion Brand - Teaching Note
Servjaeta VermaNota del Instructor IVEY-W27250-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W27249.Desde 0,00 €
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Caso HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Desde 8,20 €