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United Overseas Bank: Branch Crowd Analytics
Joel Goh, Rachel Seah, Karl Ann TooCaso IVEY-W28415-EFinanzas, Servicios y operacionesThis case focuses on the use of modern data analytics to alleviate crowding at the branches of United Overseas Bank, a full-service bank headquartered in Singapore. The case is set in 2020 against the backdrop of the COVID-19 global pandemic when vaccines were not yet available and social distancing was a key tool in the fight against the spread of the disease. How should the bank develop and deploy predictive analytics to accurately anticipate f...Desde 8,20 €