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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCaso IVEY-9B20A053-EDirección estratégica, Iniciativa emprendedora, MarketingIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliDesde 8,20 €
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCaso IVEY-W28199-EDirección estratégica, MarketingIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Desde 8,20 €