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Luca de Meo at Volkswagen Group
Hill, Linda A.; Teppert, Dana M.Caso HBS-413124-ELiderazgo y Dirección de personasLuca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue." and its success throughout the company. During his time at Volkswagen, de Meo focused on transforming the marketing department into an engine of innovation. De Meo and his team in mark...Desde 8,20 €
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Global Expansion at Sanford C. Bernstein (B) (Abridged)
Hill, Linda A.; Teppert, Dana M.Caso HBS-411066-ELiderazgo y Dirección de personasSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Desde 5,74 €
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Global Expansion at Sanford C. Bernstein (A) (Abridged)
Hill, Linda A.; Teppert, Dana M.Caso HBS-411063-ELiderazgo y Dirección de personasSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Desde 8,20 €