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Voi Technology
Rayport, Jeffrey; Hull, OliviaCaso HBS-820099-EIniciativa emprendedoraVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachDesde 8,20 €
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Sanctuary Soft: International Expansion Strategies, Teaching Note
Groysberg, Boris; Hull, OliviaNota del Instructor HBS-419008-ELiderazgo y Dirección de personasTeaching note for case 409104.Desde 0,00 €
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Formlabs: Selling a New 3D Printer
Cespedes, Frank V.; Hull, Olivia; Migdal, AmramCaso HBS-817001-EMarketingHeadquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and Services Luke Winston wonders which strategy will double sales. Should he focus on direct sales or add more channel partners?Desde 8,20 €