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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilNota del Instructor HBS-517038-EMarketingTeaching note for case 516027.Desde 0,00 €
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Angry Birds
Gupta, Sunil; Rood, DharmishtaCaso HBS-512033-EMarketingTo maximize their effectiveness, color cases should be printed in color. Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile platforms, but it had also expanded into plush toys, cookbooks, animation videos and licensing arrangement with ma...Desde 8,20 €
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Eataly: Reimagining the Grocery Store, Teaching Note
Gupta, Sunil; Addis, MichelaNota del Instructor HBS-515078-EMarketingWithin a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly manage to grow so quickly, and could it sustain its growth in the future?Desde 0,00 €
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Michelin: Building a Digital Service Platform, Teaching Note
Gupta, SunilNota del Instructor HBS-521095-EDirección estratégicaTeaching note for case 520061.Desde 0,00 €
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Michelin: Building a Digital Service Platform
Gupta, Sunil; Godwin, ChristianCaso HBS-520061-EDirección estratégicaMichelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the slow growth in the tire market, Florent Menegaux, Michelin's CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a ho...Desde 8,20 €