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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCaso HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Desde 8,20 €
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Environmental Technology Fund Partners and E-Leather
Gandhi, Vikram; Sesia, AldoCaso HBS-318001-EFinanzasIt is 2014 and Environmental Technologies Fund (ETF) Partners, a U.K.-based venture capital firm, has an opportunity to invest in a privately-held U.K. company that manufactured engineered composition leather extracted from waste leather using an environmentally-friendly process. The end product looked, smelled and felt like natural leather. Scalable marketplace adoption of E-Leather's products looked promising, but was just that-promising. And t...Desde 8,20 €
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e-Types A/S, Teaching Note
Austin, Robert D.Nota del Instructor HBS-609108-EServicios y operacionesTeaching Note for [606118].Desde 0,00 €
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Nota del Instructor HBS-514108-EMarketingTeaching Note for 514059.Desde 0,00 €
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanNota del Instructor HBS-710405-EDirección estratégicaTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Desde 0,00 €
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Cosm ticos de Espa a, S.A. (A) (B) (C) (D) (E) (F), Teaching Note
Hawkins, David F.Nota del Instructor HBS-112053-EContabilidad y controlTeaching Note for 111-019, 111-020, 111-021, 111-030, and 111-119.Desde 0,00 €
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Vitalia Franchise, Teaching Note
Herzlinger, Regina E.Nota del Instructor HBS-314072-ETeaching Note for 311035.Desde 0,00 €
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Hospital for Special Surgery (A)
Herzlinger, Regina E.Caso HBS-315012-EHospital for Special Surgery, a focused factory for orthopedics and joint disease, is contemplating various growth options: further growth in the United Kingdom's National Health Services, management of hospitals in the United States, and/or hospital consulting. Reviews the issues surrounding growth of a nonprofit institution and the United Kingdom's socialized health care system.Desde 8,20 €
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The Vitality Group: Paying for Self-Care
Herzlinger, Regina E.Caso HBS-310071-EIniciativa emprendedoraVitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market.Desde 8,20 €
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Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Caso HBS-616S10Servicios y operacionesDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Desde 8,20 €