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Banco Central Hispano
Suárez, José Luis; García Prat, AntoniCaso F-681FinanzasA finales de 1995, el consejo de administración del Banco Central Hispano, BCH, tenía que decidir acerca del dividendo del ejercicio en curso. Se planteaba la conveniencia o no de seguir disminuyéndolo o incluso suprimirlo. La decisión se enmarca en un plan de saneamiento muy riguroso, en marcha desde enero de 1992, y que había comprendido la venta de activos, en especial participaciones del Grupo, y fuertes dotaciones para insolvencias. La decis...Desde 8,20 €
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La persona y el directivo en la nueva economía
30|Álvarez de Mon, SantiagoCaso FH-681Liderazgo y Dirección de personasEste caso actualiza las preocupaciones y convicciones sobre el arte de dirigir del consejero delegado de Bankinter, Juan Arena, recogidas originalmente en el caso FH-551 Reflexiones de un Consejero Delegado. A partir del análisis de algunas claves de la sociedad actual, el caso revisa las prioridades y retos de un directivo comprometido con el proceso de transformación de la institución que dirige. También se plantea cómo alcanzar el equilibrio p...Desde 8,20 €
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The Person and the Manager in the New Economy
30|Álvarez de Mon, SantiagoCaso FH-681-ELiderazgo y Dirección de personasThis case provides an update of Bankinter CEO Juan Arena's concerns and beliefs about the art of management, originally presented in case FH-551 "Reflections of a CEO." After analyzing certain basic features of modern society, the case reviews the priorities and challenges facing a manager who is committed to transforming the institution he manages. It also discusses how to attain a balance between the roles of manager, father, husband, citizen, ...Desde 8,20 €
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCaso F-606FinanzasExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Desde 5,74 €
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCaso HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Desde 8,20 €
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Robert E. Rubin (A)
Kaplan, Robert Steven; Nohria, Nitin; Davison, NicoleCaso HBS-407064-ELiderazgo y Dirección de personasBob Rubin was a businessman given the task of setting up and running the National Economic Council for the Clinton Administration. Unfamiliar with management in a political climate, Rubin worked hard to design, staff, and position the Council to make better economic and policy decisions. Traces the career of Robert E. Rubin from his practice in law to his work at Goldman Sachs and studies how his work experiences prepared him to establish the Nat...Desde 8,20 €
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Luis Arrese (E): Ana's Version
Gay, Francisco; Ribera, AlbertoCaso DPO-811-ELiderazgo y Dirección de personasThree years after the facts related in the Fernando Ruiz (D) case, the author had the chance to tell Ana, Fernando's wife, about the comments heard on various occasions during its discussion in different training programs for directors, about the role she had played in these events and what could be learned from it if seen from her point of view. Ana agreed to give her version, which she expressed during several interviews. The text of the case i...Desde 5,74 €
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Crescimento e Diversificação na Martifer
Caldart, Adrián A.Caso AESE-DG-A-886-PPDirección estratégicaO caso descreve o rápido processo de crescimento e diversificação internacional do portfólio de negócios levado a cabo pela empresa de origem portuguesa, Martifer. A Martifer, inicialmente uma empresa líder na península ibérica no negócio de estructuras metálicas, em apenas quatro anos converteu-se num actor relevante no sector das energias renováveis, com significativos investimentos nos negócios de energia eólica, solar y nos biocombustíveis em...Desde 8,20 €
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Warren Buffett e a Berkshire Hathaway
Lynce de Faria, L.; Caldart, Adrián A.Caso AESE-DG-A-1081-PPIniciativa emprendedora, Innovación y cambioA Estrutura Corporativa da Berkshire Hathaway para gerir oitenta negócios muito díspares e sem qualquer sinergia entre eles, constitui um caso único na história da organização de empresas e de Grupos empresariais em particular. A dimensão deste grupo mede-se pelo volume de negócios da ordem de 136.000 milhões de dólares, com a participação de 260.000 colaboradores, e apenas 21 dos quais na Corporação. O grande desafio que se coloca é se a Berkshi...Desde 8,20 €
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €