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Aparkalo (B): Revised Business Plan
Peeters, Claire; Zott, ChristophCaso E-209-EIniciativa emprendedoraAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Desde 5,74 €
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Aparkalo (C): Normal Crisis or Sudden Death
Peeters, Claire; Zott, ChristophCaso E-210-EIniciativa emprendedoraAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Desde 5,74 €
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Aparkalo (A): Dynamizing a Sleepy Industry
Peeters, Claire; Zott, ChristophCaso E-208-EIniciativa emprendedoraAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Desde 8,20 €
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Aparkalo (A), (B) & (C) - Teaching Note
Peeters, Claire; Zott, ChristophNota del Instructor ET-54-EIniciativa emprendedoraAparkalo was born as the brainchild of Luis París and Ivan Rodriguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Desde 0,00 €