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Pastéis de Belém: Turning a Secret Recipe into a Strategic Asset
Pedro de Faria, Wolfgang SofkaCaso IVEY-W27109-EDirección estratégicaThe success of Antiga Confeitaria de Belém had been built around the uniqueness of its signature product. Many comparable custard cakes, known as pastéis de nata, were available, but the bakery had established its Pastel de Belém as a distinct product with the power to attract tourists from all over the world. The Pastel de Belém stood out because its recipe had been a well-kept secret for decades. The 2020 COVID-19 crisis propelled Antiga Confei...Desde 8,20 €