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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCaso AD-370-EAnálisis de decisionesGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Desde 8,20 €
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Palau de la Música Catalana: Management, Control and Fragility of Culture
Alegre, Inés; Davila, AntonioCaso C-751-EContabilidad y controlThe case describes the events that led to a leadership renewal in the Palau de la Música Catalana. It deals with issues ranging from internal control, corporate governance, non-profit groups and management in the organization, as a resource for the institution.Desde 8,20 €