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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €
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Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
Dominic Lim; Erica Yarmol-Matusiak; Tyson DenhamerCaso IVEY-9B20M097-EDirección estratégica, Iniciativa emprendedoraIgraj Uči Rasti (IUR), which meant “play, learn, grow” in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational materials to teach basic literacy skills to children aged 3 to 10. The company’s founder and chief execuDesde 8,20 €