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Porto Adriatico, Teaching Note
Segel, Arthur INota del Instructor HBS-214053-EFinanzasTeaching Note to the Porto Adriatico Case, HBS No. 213024.Desde 0,00 €
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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCaso IVEY-9B14M151-EDirección estratégica, Iniciativa emprendedoraPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Desde 8,20 €
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Balkan Snack Foods, d.d.
Roig, Guillem; Rahnema Alavi, AhmadCaso F-916-EFinanzasThe structure of Balkan Snack Foods allows for an analysis of financing costs depending on the choice between different currencies. Such an analysis entails measuring the exchange rate risk as well as its impact on the company's financing costs and bottom line. It also involves an examination of the relationship between the company's competitive position and the type and form of financing it chooses.Desde 8,20 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €
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Tesu SZZ d.o.o.
David J. SharpCaso IVEY-9B13B017-EContabilidad y control, Dirección estratégicaThe chief executive officer of Tesu, a small manufacturing company in Croatia, and a consultant hired to solve Tesu's production problems both realize that the company has several problems, the most pressing of which is a shortage of cash. Together, they need to come up with a plan to restore cash flow and improve production efficiencies.Desde 8,20 €
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCaso IVEY-9B20A075-EDirección estratégica, Iniciativa emprendedora, MarketingIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frDesde 8,20 €
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Game of Thrones: Tourism in Dubrovnik, Croatia
Karen Robson; Kerstin HeilgenbergCaso IVEY-9B19A013-EDirección estratégica, MarketingIn 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In add...Desde 8,20 €
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia
Anahit Armenakyan; Raffi ElliottCaso IVEY-9B20A028-EDirección estratégica, Iniciativa emprendedora, MarketingA young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotion...Desde 8,20 €
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San Francisco Coffee House: An American Style Franchise in Croatia
Ilan Alon; Mirela Alpeza; Aleksandar ErcegCaso IVEY-9B08A013-EContabilidad y control, Dirección estratégica, Iniciativa emprendedoraOn their return to Croatia following a six-year visit to the United States, a couple has decided to open their own coffee house, one that is new to Croatia — a California-style coffee house that offers the quality, service, product assortment, ambiance, and efficiency found in sophisticated coffee shops in developed markets, and all for a locally affordable price. The major challenge faced by the couple is how to grow. Specifically, should they c...Desde 8,20 €
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Porto Adriatico
Segel, Arthur ICaso HBS-213024-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. In March 2012, Jack Dawkins is in the early stages of leading the development of an old navy yard in Croatia into a mixed-use waterfront community of residences, hotel rooms, shops and dining. Catering to those arriving by superyachts and other leisure boats, and set amongst dramatic coastline, the project would transform the region. Coordinating the many stakeholders in a n...Desde 8,20 €