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We Are Knitters: Crafting a Resilient Digital Business
Vanessa Hasse; Maya Kumar; Kathy HuCaso IVEY-W27015-EDirección estratégica, Iniciativa emprendedoraMany people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2...Desde 8,20 €