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Estrella Galicia. Brewers since 1906. Teaching Note
García del Pueyo, Jose Luis; Vidal, AnyluNota del Instructor IIST-MINT-126-E-EMarketingEstrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale co...Desde 0,00 €
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Estrella Galicia. Brewers since 1906
García del Pueyo, Jose Luis; Vidal, AnyluCaso IIST-MI-126-E-EMarketingEstrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale co...Desde 8,20 €