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Reawakening the Magic: Bob Iger and the Walt Disney Company
Collis, David J.; Hartman, AshleyCaso HBS-717483-EDirección estratégicaMickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the Fall of 2005, pausing to snap selfies with enthusiastic children in their Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company proudly watched the parade go by, but concerned for the future of the global corporation, he turned to colleagues and asked, "How many characters in this parade were created by Disn...Desde 8,20 €