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Communicating Corporate Citizenship: MRW and Corporate Social Responsibility (B)
Levy, Jan; Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCaso DG-1376-EDirección estratégicaSee case DG-1375-E Communicating corporate citizenship: MRW and corporate social responsibility (A).Desde 5,74 €
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Communicating corporate citizenship: MRW and corporate social responsibility (A)
Levy, Jan; Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCaso DG-1375-EDirección estratégicaThis case describes the corporate social responsibility (CSR) policy of MRW, Spain's second largest express courier company, and explains how it affects the company's communication policy and business strategy. The case first briefly outlines the history of the company and fills in some background to help understand its current expansion policy. It then gives information about certain management issues that have been considered vital to the organ...Desde 8,20 €
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The Cold Crossroads for the Byse Group
Rodríguez Badal, Miguel Ángel; Ricart, Joan EnricCaso DG-1248-EDirección estratégicaDesde 8,20 €