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Africa: A Crucible for Creativity
Leke, Acha; Yeboah-Amankwah, SafArtículo HBS-R1806J-EHow many companies in Africa earn annual revenues of $1 billion or more? Most global executives guess there are fewer than a hundred; many answer "zero." The reality? Four hundred such companies exist--and they are, on average, faster growing and more profitable than their global peers. There's an unexpected side effect of this growth burst: Africa has become a test lab for global innovation. If your offering is cost-effective and robust enough...Desde 8,20 €