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AB InBev: Brewing Up Forecasts during COVID-19
Foley, C. Fritz; Egan, Mark; Cekin, Esel; Billaud, EmilieCaso HBS-224020-EFinanzasIn July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev grappled with the repercussions of the pandemic, particularly the adverse effects on on-trade customers like bars and restaurants. Historically a traditional firm in a conventional indus...Desde 8,20 €