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The Royal Belgian Football Association: Redesigning a World-Class Digital Strategy
Willem Standaert, Xiao Xiao, Ning Su, Matteo BalliauwCaso IVEY-W34853-EDirección estratégica, Tecnologías de la informaciónThe Royal Belgian Football Association was a non-profit organization based in Brussels, Belgium that had a goal to organize, develop, and promote all forms of football in the country. To achieve this goal, it regularly interacted with many stakeholders including fans, commercial partners, association members, referees, and brand stewards. In 2021, the association was eager to digitalize these interactions through the use of its mobile app and add...Desde 8,20 €