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AMD Dresden: Copy Inexactly!
Shih, WillyCaso HBS-609004-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization, and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the former GDR), AMD's investment in the region leverages a historic and rather unique skill base in engineering...Desde 8,20 €
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Digital microscopy is making me crazy!, Teaching Note
Shih, WillyNota del Instructor HBS-612013-EDirección estratégicaTeaching Note for 612-002.Desde 0,00 €
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Industrial Metrology: Getting In-Line (B)
Shih, WillyCaso HBS-613041-EDirección estratégicaRainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement had fueled great market success for the division, but alternative non-contact measurement methods that employed optical or x-ray technologies were rapidly gaining ground in the marke...Desde 5,74 €
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AMD Dresden: Copy Inexactly!, Teaching Note
Shih, WillyNota del Instructor HBS-609091-EServicios y operacionesTeaching Note for [609004].Desde 0,00 €
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Digital microscopy is making me crazy!
Shih, WillyCaso HBS-612002-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical applications, materials science, and industrial sectors. Modularity also provided Carl Zeiss' engineers the benefi...Desde 8,20 €
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Intraoperative Radiotherapy for Breast Cancer (B)
Shih, WillyCaso HBS-613040-EServicios y operacionesThe intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it continue to specialize in the breast cancer segment, or should it focus more on surgery with radiotherapy as one technical solution. Should it continue its focus on more mature markets, ...Desde 5,74 €
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EKOL Logistics: Thinking Outside the Box
Shih, Willy; Cekin, EselCaso HBS-618037-EServicios y operacionesThis case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and tr...Desde 8,20 €
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ZEISS Group: Organize by Customer Culture
Shih, WillyCaso HBS-620103-ELiderazgo y Dirección de personasHow should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors like automotive and aerospace. The Research Microscopy Solutions (RMS) business sold into scientific research laboratories and industrial materials laboratories. The two units had m...Desde 8,20 €
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Intraoperative Radiotherapy for Breast Cancer (A)
Shih, WillyCaso HBS-612003-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. "This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to get to the end of an all-important clinical trial that was a critical enabler to the granting of reimbursem...Desde 8,20 €
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Industrial Metrology: Getting In-Line (A)
Shih, WillyCaso HBS-612004-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality. The area that is seeing a lot of growth is the in-process stage of volume manufacturing, where feedback contr...Desde 8,20 €