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Wolters Brewery (A): Negotiating Restructuring
Klaus MeyerCaso IVEY-9B12M009-EDirección estratégica, Iniciativa emprendedora, MarketingPart (A) of this case series presents the situation of a multinational brewer, InBev, having acquired several breweries in Germany, and wishing to proceed with operational integration and the closure of smaller, less efficient plants. This move triggers resistance not only from the local workforce, but the local community. For InBev, this is a case of corporate restructuring and strategy implementation. Yet for a group of local entrepreneurs, thi...Desde 8,20 €
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Wolters Brewery (B): Traditions for the Future
Klaus MeyerCaso IVEY-9B12M010-EDirección estratégica, Iniciativa emprendedora, MarketingThis case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.Desde 5,74 €
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Bossard AG: Enabling Industry 4.0 Logistics, Worldwide
Klaus Meyer; Alexandra HanCaso IVEY-9B17M149-EDirección estratégicaIn 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients’ manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard’s key selling point was its ability to enhan...Desde 8,20 €
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World Health Organization: Facilitating COVID-19 Vaccines for the World
Klaus Meyer; Michelle (Chau Minh) DoanCaso IVEY-9B21M014-EDirección estratégicaOn May 29, 2020, the World Health Organization launched the COVID-19 Technologies Access Pool (C-TAP) with the aim of making pandemic-related technologies—specifically, vaccines and treatments—available to its participants. Although the initiative was positively received in many developing countries, it was not well received by pharmaceutical companies, who viewed C-TAP as a threat to the patent system and, therefore, as a threat to the companies...Desde 8,20 €