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Pirelli: Investing in Reifen Ritter
De Agostin, Luca; Liechtenstein, HeinrichCaso F-793-EFinanzasThe case describes the decision of the newly appointed Marketing and Sales Director in Germany for a tire producer regarding a loan request from an independent retailer. The case shows how suppliers can use credit lines and loans as instruments to "invest" in their clients, and the various potential benefits for the supplier in terms of growth (e.g. higher sales volumes, higher customer penetration, stronger customer loyalty, increased profitabil...Desde 8,20 €