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Wiener Staatsoper (A): Streaming from the Vienna Opera House
Dagmar Abfalter; Sebastien Boutonnet; Serge Poisson-de HaroCaso IVEY-9B16M218-EDirección estratégicaThis case series focuses on the challenges faced by prestigious arts organizations when confronted with new cultural arts consumption modes, especially those created by the explosion of digital consumption opportunities. In 2012/13, the Wiener Staatsoper (the Vienna State Opera) enjoyed a 99 per cent occupancy rate but, apart from the national broadcasting network, lacked a presence in the digital arena. In contrast, performances by New York’s Me...Desde 8,20 €