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Wiener Staatsoper (A): Streaming from the Vienna Opera House
Dagmar Abfalter; Sebastien Boutonnet; Serge Poisson-de HaroCaso IVEY-9B16M218-EDirección estratégicaThis case series focuses on the challenges faced by prestigious arts organizations when confronted with new cultural arts consumption modes, especially those created by the explosion of digital consumption opportunities. In 2012/13, the Wiener Staatsoper (the Vienna State Opera) enjoyed a 99 per cent occupancy rate but, apart from the national broadcasting network, lacked a presence in the digital arena. In contrast, performances by New York’s Me...Desde 8,20 €
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GREENoneTEC: Fierce Competition Under the Sun
Dietmar SternadCaso IVEY-9B14M072-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - This case was one of the winners of the 2014 John Molson MBA Case Writing Competition. GREENoneTEC, the global market leader in manufacturing flat plate solar thermal collectors, was facing new challenges: the potential market entry of Chinese low-cost competitors and a substitution threat from photovoltaics. The company’s founder and chief executive officer had developed GREENoneTEC from a garage start-up to the industry’s l...Desde 8,20 €
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Zotter - Living by Chocolate
Khaire, Mukti; Aichinger, Stefan; Hoffman, Monika; Schnoedl, MaximilianCaso HBS-810091-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and innovative flavor combinations. Having done many novel things to educate the market about the value of premium, org...Desde 8,20 €
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Turning a Successful Business Model on Its Head (Spanish version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-719S15Dirección estratégica"Hilti developed many very innovative and successful products over the years, but they paled in comparison with the fleet management business model, which was the most important innovation in Hilti's history." All told, Hilti, which had about 22,000 employees and made about 4.5 billion Swiss Francs (or $4.589 billion USD) in sales in 2015, managed 1.5 million tools under fleet management contracts in 40 countries, resulting in a contract value o...Desde 8,20 €
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Taurion Inc. - Built to Cure an Incurable Disease (Entrepreneurs)
Ramírez Maz, Daniel; Liechtenstein, Heinrich; Grabenwarter, UliCaso F-873-EFinanzas, Iniciativa emprendedora, Innovación y cambioTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is be...Desde 8,20 €
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Taurion Inc. - Built to Cure an Incurable Disease (VCs)
Liechtenstein, Heinrich; Grabenwarter, UliCaso F-874-EFinanzas, Iniciativa emprendedoraTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is b...Desde 8,20 €
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Hilti Fleet Management (A): Turning a Successful Business Model on Its Head
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-717427-EDirección estratégicaThis case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new business model contributed significantly to the success of Hilti, since it sustainably differentiated the company from its competitors. For instance, the adoption of fleet management ...Desde 8,20 €
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TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, R; Kissick, RCaso SGSB-E635-EIniciativa emprendedora“TTTech in 2017: When Market and Technology Trends Align with Company Capabilities” examines the Austrian technology company TTTech. A global leader in robust networked safety controls, TTTech developed hardware and software solutions that improved the safety and reliability of embedded electronic systems across a variety of industries, including automotive, manufacturing/industrial, aerospace, energy, and off-highway machinery. In 2017, cofoun...Desde 8,20 €
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Organic Growth at Sonnentor
Dietmar SternadCaso IVEY-9B15M031-EDirección estratégica, Iniciativa emprendedoraThe entrepreneur and founder of Sonnentor, an organic food production company, has grown his business by focusing on unusual strategic and operative choices. Sonnentor emphasizes socially and environmentally responsible behaviour in all its actions and has built its business on fair partnerships with employees, suppliers and other partners. The case highlights the role of “embedded sustainability” in the success of the business and presents the c...Desde 8,20 €
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Ttech (C) in 2018: Hitting the Gas Pedal
Robert SiegelCaso SGSB-SM 185C-EDirección estratégicaAn update on TTTech after the (B) case from the period 2010-2013Desde 5,74 €