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Monnikenheide
Mei Qi; Lieven DemeesterCaso IVEY-9B13D020-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personas, Servicios y operacionesFounded in 1973 with a vision of inclusion, integration and normalization, Monnikenheide had pioneered a series of innovative approaches to improve the quality of life of people with mental disabilities. It had introduced some of its practices to local partners in China, India and Indonesia and now had the most sought-after facilities in Belgium for families with special-needs children and other family members. At the age of 69, the co-founder of...Desde 8,20 €
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Curana: Managing Open Innovation for Growth in SMEs (B)
Wim VanhaverbekeCaso IVEY-9B17M140-EDirección estratégicaSupplement for product 9B17M139.Desde 5,74 €
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UCB: Data is the New Drug
Stijn ViaeneCaso IVEY-9B18E002-ETecnologías de la informaciónAt the end of 2012, the chief information officer (CIO) at UCB, a global pharmaceutical company based in Brussels, started to implement analytics as a service. Between 2012 and 2016, he put this vision into practice, introducing agile sprints and proving the competence of analytics within the organization, and at the beginning of 2016, he felt the company was ready to upgrade its analytics capability. As he prepared to meet with UCB’s chief execu...Desde 8,20 €
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Jaga: Managing Creativity and Open Innovation (A)
Wim VanhaverbekeCaso IVEY-9B18M119-EDirección estratégica, Iniciativa emprendedoraIn 2007, the owner and director of marketing and research and development at Jaga was preparing for a meeting. The purpose of the meeting was to discuss the future of the Belgian company’s Uchronia project (an online community and playground for creativity and product development). Over the previous 15 years, Jaga had transformed from a production-based radiator company to a highly innovative organization with a focus on the premium market. The o...Desde 8,20 €
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Groupe Aliments Choix: Building Capabilities for the Future
J. Stewart Black; Allen J. MorrisonCaso IVEY-W28579-EDirección estratégica, Liderazgo y Dirección de personasIn 2022, the newly appointed general manager (GM) of the global cookie business at Groupe Aliments Choix must build his business unit in the throes of a major corporate shift in strategy and structure. The newly announced corporate changes are a challenge to the GM because of his unit’s traditional country-centred approach to business. He is under added pressure because he has been given just forty-five days to develop an action plan. His recomme...Desde 8,20 €
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Allianz: Optimizing Customer Acquisition Strategy using Machine Learning
Bjarne Brié; Tineke Distelmans; Kristof Stouthuysen; Tim Verdonck; Christopher Grumiau; Thoppan Mohanchandralal SudamanCaso IVEY-W27305-EMarketingIn October 2019, the regional chief data and analytics officer at Allianz AG, Belgium, attended a two-hour strategy meeting with the Allianz Benelux chief executive officer, who had expressed concerns about the company’s digitalization strategy. A few days earlier, the marketing department had found that online sales channel results had fallen unexpectedly. The chief executive officer was worried that the company could lose market share if it did...Desde 8,20 €
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BNP Paribas Fortis: The "James" Banking Experience
Steve Muylle; Willem StandaertCaso IVEY-9B17E006-EDirección estratégica, Tecnologías de la informaciónIn October 2015, three senior managers at BNP Paribas Fortis, the leader in retail banking in Belgium and a subsidiary of the BNP Paribas Group, were discussing how to take the bank’s latest service, “James,” to the next level and grow its customer base fivefold by the end of 2016. Launched in 2009, James was a unique investment portfolio advice service that substituted web conferencing technology for face-to-face interaction between advisors and...Desde 8,20 €
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Curana: Managing Open Innovation for Growth in SMEs (A)
Wim VanhaverbekeCaso IVEY-9B17M139-EDirección estratégica, Iniciativa emprendedoraCurana BVBA was a small family-owned company in Belgium. In the 1990s, it was producing mudguards and fenders as an original equipment manufacturer for the European bicycle industry. As Curana BVBA faced increasing competition in 2009, it needed to make a strategic turnaround. The company focused on the top segments of the market and introduced innovative and design-based bicycle accessories. The company didn't have the competency to develop thes...Desde 8,20 €
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Patient Room of the Future: User-Oriented Innovation
Wim Vanhaverbeke; Piet VerhoeveCaso IVEY-9B16M195-EDirección estratégica, Iniciativa emprendedoraIn 2014, the Patient Room of the Future (PRoF) was the largest European open innovation consortium in the healthcare sector. Established in 2009 by a group of manufacturers who were suppliers to the health care sector, PRoF brought more than 300 professionals from multiple disciplines and industries together to think about and contribute to the future of the health care industry. The consortium derived its power from a novel interdisciplinary app...Desde 8,20 €
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Eandis: Financing the Roll Out of Smart Meters in a Regulated Environment
Filip Roodhooft; Ilan Momber; Leonardo Meeus; Samson Yemane HadushCaso IVEY-9B19N003-EDirección estratégica, FinanzasIn 2014, Eandis System Operator CVBA (Eandis), a low- and medium-voltage power distribution system operator (DSO) in Belgium, had an ambitious plan for investing in a smart metering infrastructure, but the regulatory context was uncertain. The company had been operating in a regulated monopoly characterized by a cost-plus pricing regime. The regime allowed the company to recover its costs through the tariffs it charged grid users for access to th...Desde 8,20 €