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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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BlaBlaCar: The Road Ahead...
Lakhani, Karim R.; Sundararajan, Arun; Billaud, Emilie; Caltagirone, CarolineCaso HBS-617050-EServicios y operacionesIn 2017, the co-founders of BlaBlaCar-the world's largest long-distance carpooling company-reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and competitive in the hyper competitive sharing economy sector. The co-founders felt that the time was now to capitalize on the trust that the platform had built with its members and expl...Desde 8,20 €
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Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCaso HBS-812125-EIniciativa emprendedoraThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesDesde 8,20 €
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Sigfox: Building a Global IoT Network
Lal, Rajiv; Hjortshoej, Mette Fuglsang; Billaud, EmilieCaso HBS-519032-EIniciativa emprendedoraIn 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was scaling rapidly, the founders made the strategic decision to target fewer industry verticals and to focus on asset tracking as the common denominator...Desde 8,20 €
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Creating the French Behavioral Insights Team
Luca, Michael; Kristal, Ariella; Billaud, EmilieCaso HBS-919015-EDirección estratégicaThis case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.Desde 8,20 €
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Automating the Paris Subway (A)
Anteby, Michel; Corsi, Elena; Billaud, EmilieCaso HBS-413061-ELiderazgo y Dirección de personasIn 2001, the head of the Paris Subway reflected on how to transform Line 1 into a driverless line without triggering a social conflict. After the shock of the 2000 Notre Dame de Lorette subway accident, in which a train derailed and caused 25 injuries in a Paris subway station, the state-owned Paris subway operator Regie Autonome des Transports Parisiens (RATP) decided to adopt new security measures and considered the opportunity to automate the ...Desde 8,20 €
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Parrot: Navigating the Nascent Drone Industry
McDonald, Rory; Billaud, Emilie; Dessain, VincentCaso HBS-619085-EServicios y operacionesIn 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic toys and, significantly, the AR Drone in 2010 - a remote-controlled quadcopter that was way ahead of its time. In the years that followed, Parrot's sales volumes and popularity quickl...Desde 8,20 €