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United Cereal: Lora Brill's Eurobrand Challenge, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleNota del Instructor HBS-4270-ETeaching Note for 4269.Desde 0,00 €
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United Cereal: Lora Brill's Eurobrand Challenge
Bartlett, Christopher A.; Carlson, CaroleCaso HBS-4269-EDirección estratégicaThe case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company's first Eurobrand and be introduced in a coordinated manner Europewi...Desde 8,20 €