Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Michelin: Building a Digital Service Platform, Teaching Note
Gupta, SunilNota del Instructor HBS-521095-EDirección estratégicaTeaching note for case 520061.Desde 0,00 €
-
Michelin: Building a Digital Service Platform
Gupta, Sunil; Godwin, ChristianCaso HBS-520061-EDirección estratégicaMichelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the slow growth in the tire market, Florent Menegaux, Michelin's CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a ho...Desde 8,20 €