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SAPMER: Strategic Growth and Its Financial Implications
Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen JiangCaso IVEY-9B17B006-EContabilidad y control, Dirección estratégica, Iniciativa emprendedoraSAPMER SA was a Southern Ocean fishing company started by three Réunion Island entrepreneurs with one ship in 1947. The company grew from an entrepreneurial venture to a corporate acquisition, then back to a beloved family business not expected to make much money. But in 2006, SAPMER SA tested the waters with a new tuna venture. The venture was successful, but the company saw a better long-term opportunity in occupying a niche position. SAPMER SA...Desde 8,20 €