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Kering: Luxury in the Digital World
Marta Jarosinski; June CotteCaso IVEY-9B14A045-EDirección estratégica, MarketingSince 2005, the chief executive officer of Kering, a conglomerate headquartered in Paris, has successfully streamlined the company’s business strategy to concentrate on luxury goods and sporting and lifestyle brands —including Gucci, Yves St-Laurent, Stella McCartney, Alexander McQueen and Balenciaga, among others — through selling off non-related businesses. By 2012, the company was more focused than ever before but was sluggish in one key aspec...Desde 8,20 €