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Etrip
John S. Haywood-Farmer; Julian Heere; Robert SpitalarCaso IVEY-9B09D002-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesIn February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit $100,000, which would provide the first round of financing in a lead up to a further investment of $500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to i...Desde 8,20 €
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SACD
Simon ParkerCaso IVEY-9B11M027-EDirección estratégica, Iniciativa emprendedoraGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Desde 8,20 €
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Scholtes Waterservices
Vanessa M. Strike; Lisa BarendseCaso IVEY-9B12M067-EDirección estratégica, Iniciativa emprendedoraHIGHLY COMMENDED CASE - Family Business Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. Scholtes Waterservices was a second-generation family firm in the Netherlands that specialized in installing and selling water pipes, primarily for the horticultural industry. In 2008, Rijk Scholtes Jr. and his brother, Ben, took over management of the firm from their father and gradually assumed ownership throug...Desde 8,20 €
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Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCaso IVEY-9B15A039-EDirección estratégica, MarketingDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Desde 8,20 €
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Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCaso IVEY-9B16D015-EDirección estratégica, Servicios y operacionesIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Desde 8,20 €
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Expatica Communications: Leading through Tragedy
Christopher Williams; Wendelien van EerdeCaso IVEY-9B17C001-EDirección estratégica, Liderazgo y Dirección de personasIn July 2014, the managing partner and co-founder of Netherlands-based Expatica Communications B.V. (Expatica) received tragic news. His close friend and business partner had been travelling on Malaysia Airlines flight MH17, which was shot down over Ukraine. The two partners had worked closely together at Expatica for over 15 years. Three days after receiving the news of his friend’s sudden death, the surviving partner found himself alone in his ...Desde 8,20 €
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ING Bank: Facing Digital Disruption
Niccolò Pisani; Vivien FodorCaso IVEY-9B18M052-EDirección estratégicaING Groep NV, a successful Dutch-based bank with operations in over 40 countries, had a very successful year in 2016. The bank had achieved strong growth in customer numbers, savings, and lending. However, digitization was disrupting the banking industry. ING Groep NV had successfully taken multiple initiatives to tackle the fundamental changes driven by the digital disruption, but its future, like that of all the other major traditional banks, r...Desde 8,20 €
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Philips NV: Dealing with a Global Financial Crisis
Christopher Williams; Ramasastry ChandrasekharCaso IVEY-9B13M011-EDirección estratégicaPhilips NV, a multinational organization based in the Netherlands, is facing strategic dilemmas. The company has been in the middle of a transformation involving a shift in focus from lighting and health care products towards consumer products and services when a financial meltdown, triggered by a crisis in the U.S. housing market, leads to a credit crunch in financial markets. Countries that have traditionally sustained the demand for Philips me...Desde 8,20 €
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The Access to Medicine Index (B): Making an Impact
Afshin Mehrpouya; Diane-Laure Arjalies; Ken MarkCaso IVEY-9B17M011-EDirección estratégicaSupplement for product 9B17M010.Desde 5,74 €
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KPN: How to Navigate the Digital Tides
Stijn ViaeneCaso IVEY-9B19M046-EDirección estratégicaIn June 2018, the executive vice-president of Networks and Information Technology of KPN BV (KPN), Bouke Hoving, was evaluating the digital transformation of KPN, the leading telecommunications company in the Netherlands. Hoving had been an initiator of a turnaround that had started at KPN in 2014, after a financially and operationally hectic year. The entry into the market of over-the-top digital services, which used the Internet to bypass platf...Desde 8,20 €