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TikTok’s Rise to Global Markets
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiCaso IVEY-9B19M136-EDirección estratégica, Iniciativa emprendedoraTikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app baDesde 8,20 €
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCaso HBS-320104-EÉtica empresarial y Responsabilidad Social Corporativathe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Desde 8,20 €
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Post-Crisis Compensation at Credit Suisse (A)
Rose, Clayton; Sesia, AldoCaso HBS-311005-EOn October 20, 2009 Brady Dougan, the CEO of Credit Suisse Group, announced a new compensation plan for the bank. The announcement had followed quickly on the heels of the G-20 meeting the prior month where, in the wake of the financial crisis, the major governments had laid out a set of guidelines for compensation in the financial industry. Credit Suisse Group was the first firm to adopt the G-20 guidelines, and did so a year ahead of the sugges...Desde 8,20 €
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Roll Back Malaria and BCG: the Change Initiative, Teaching Note
Ashraf, Nava; Kindred, NatalieNota del Instructor HBS-914041-ETeaching Note for 910023.Desde 0,00 €
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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieNota del Instructor HBS-512014-EMarketingTeaching Note for 511015.Desde 0,00 €
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Bally AG: El proyecto DOT (B)
Sabrià, Frederic; Moscoso, PhilipCaso P-1054Servicios y operacionesTras el análisis de los problemas planteados en el caso A, se presentan diversas alternativas de solución.Desde 5,74 €
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Six Principles of Successful Persuasion (Spanish version)
Nohria, Nitin; Harrington, BrookeCaso HBS-419S21Liderazgo y Dirección de personasDescribes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.Desde 8,20 €
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Bauing Construction Holding Group Co. Ltd: Going Global
Denghua Yuan; Qian (Claire) Deng; William WeiCaso IVEY-9B18M187-EDirección estratégicaIn 2014, Shenzhen Bauing Construction Holding Group Co. Ltd. (Bauing Group) decided to expand internationally, and successfully established subsidiary companies in several Southeast Asian countries. Based on this success in Southeast Asia, Bauing Group deDesde 8,20 €
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Sophia Tannis: The European Transfer
Gerard Seijts; Kanina BlanchardCaso IVEY-9B13C027-EDirección estratégica, Liderazgo y Dirección de personasA multinational company’s first senior female leader is assigned to the European headquarters. The assignment is a professional coup, and she is primed to meet the challenge. However, her new colleagues’ predominant view is that she is a non-European woman who represents the corporate head office. She has the opportunity to fly high or fail.Desde 8,20 €
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Ethical Breakdowns (Spanish version)
Bazerman, Max H.; Tenbrunsel, Ann E.Artículo HBS-R1104CÉtica empresarial y Responsabilidad Social Corporativa(1) Ill-conceived goals may actually encourage negative behavior. Brainstorm unintended consequences when devising them; (2) Motivated blindness makes us overlook unethical behavior when remaining ignorant is in our interest. Root out conflicts of interest; (3) Indirect blindness softens our assessment of unethical behavior when it's carried out by third parties. Take ownership of the implications when you outsource work; (4) The slippery slope ...Desde 8,20 €