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Stealing Time: America's Disruption of the Swiss Watch Industry
Van Den Steen, Eric; Stark, AaronCaso HBS-718500-EDirección estratégicaAfter years of growth, the Swiss watch industry faced an existential crisis. Exports to the US, their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.Desde 8,20 €