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Centre Suisse d’Electronique et de Microtechnique (CSEM) (Spanish Version)
Porter, Michael E.; Emmons, Willis M.; Fenner, ChristianCaso HBS-705S11Dirección estratégicaLe Centre Suisse d'Electronique et de Microtécnica S.A. (CSEM) - el Centro Suizo de Electrónica y Microtecnología - fue un importante centro de investigación sin fines de lucro con sede en Neuchatel, Suiza, con raíces en la industria relojera suiza. CSEM mantenía estrechos vínculos con varias universidades suizas, y con el tiempo, las actividades del centro se amplió para incluir la investigación básica y aplicada, la producción bajo contrato y c...Desde 8,20 €
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Nestle
Bell, David E.; Shelman, MaryCaso HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Desde 8,20 €
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PAREXEL International Corp.: Stages of Innovation, Teaching Note
Herzlinger, Regina E.; Kindred, NatalieNota del Instructor HBS-312057-ETeaching Note for 311-068 and 311-087.Desde 0,00 €
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Nestlé en el 2008
Bell, David E.; Shelman, MaryCaso HBS-510S23MarketingEn abril de 2008, Paul Bulcke asumió como CEO de la compañía de alimentos y bebidas del mundo. Su predecesor, Peter Brabeck, había entregado 12 años de excelentes resultados mientras se mueve la empresa hacia una nueva visión de la salud, la nutrición y el bienestar. El reto de Bulcke era ejecutar con rapidez la visión y entregar el crecimiento orgánico y la mejora de los márgenes necesarios para cumplir con el "modelo de Nestlé."Desde 8,20 €
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-517052-EMarketingDesde 8,20 €
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Ethical Breakdowns (Spanish version)
Bazerman, Max H.; Tenbrunsel, Ann E.Artículo HBS-R1104CÉtica empresarial y Responsabilidad Social Corporativa(1) Ill-conceived goals may actually encourage negative behavior. Brainstorm unintended consequences when devising them; (2) Motivated blindness makes us overlook unethical behavior when remaining ignorant is in our interest. Root out conflicts of interest; (3) Indirect blindness softens our assessment of unethical behavior when it's carried out by third parties. Take ownership of the implications when you outsource work; (4) The slippery slope ...Desde 8,20 €
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Nestle's Creating Shared Value Strategy
Porter, Michael E.; Kramer, Mark R.; Herman, Kerry; McAra, SarahCaso HBS-716422-EDirección estratégicaThis case considers Nestl 's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestl had transformed i...Desde 8,20 €
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The Case of the Floundering Expatriate (HBR Case Study)
Adler, GordonArtículo HBS-95401X-ELiderazgo y Dirección de personasFrank Waterhouse, CEO of Argos Diesel, Europe, is exasperated. Bert Donaldson, who arrived in Zurich a year ago to create a European team--to facilitate communication among the parts suppliers that Argos has acquired over the past two years--just isn't working out. Although he has excellent credentials, both as a successful team builder at Argos International in Detroit and as a teacher in Cairo, his style seems abrasive here and he is behind sch...Desde 8,20 €
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Perfect Storm over Zurich Airport (A)
Tushman, Michael L.; Kiron, DavidCaso HBS-408023-ELiderazgo y Dirección de personasJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Desde 8,20 €