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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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Zespri Grows
Bell, David E.; Kindred, NatalieCaso HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Desde 8,20 €
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-513076-ETeaching Note for 512003Desde 0,00 €
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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GLAMI Global Expansion Dilemma: Where, When, and How
Mohit Srivastava; Ladislav TyllCaso IVEY-9B19M134-EDirección estratégica, Iniciativa emprendedoraGLAMI was launched in October 2013 in the Czech Republic as a fashion search engine with a focus on providing consumers with an accessible platform. It operated a neatly organized online fashion catalogue that consisted of combined products from fashion eDesde 8,20 €
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Zespri, Teaching Note
Alvarez, Jose B.; Shelman, MaryNota del Instructor HBS-511103-EDirección estratégicaTeaching Note for 511001.Desde 0,00 €
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Zespri
Alvarez, Jose B.; Shelman, MaryCaso HBS-511001-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside...Desde 8,20 €
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Otago Museum
Ralph W. Adler; Jing SongCaso IVEY-9B10B007-EContabilidad y control, Dirección estratégica, Liderazgo y Dirección de personas, MarketingIn existence since 1868, the non-profit Otago Museum in New Zealand had undergone several changes and expansions during its history and was regarded as curator of a broad-based collection of Maori and South Pacific artifacts. In January 2010, the Otago Museum's chief financial officer (CFO) was instructed by the museum's chief executive officer (CEO) to create a balanced scorecard (BSC) for the museum. The current CEO had brought a sense of custo...Desde 8,20 €
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OpenIDEO, Teaching Note
Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Friar, GretaNota del Instructor HBS-615055-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioTeaching note for case 612066.Desde 0,00 €
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Mestska Nemocnice V Litomerice
Ribera, Jaume; Rosenmöller, MagdaCaso P-825-EServicios y operacionesDesde 8,20 €