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Phenicoptere: Taking GLOV Global
Aleksandra WasowskaCaso IVEY-9B18M168-EDirección estratégica, Iniciativa emprendedoraOn September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers o...Desde 8,20 €
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Tequila Mobile SA, Teaching Note
Halaburda, Hanna; Surma, JerzyNota del Instructor HBS-712473-EDirección estratégicaTeaching Note for 712453.Desde 0,00 €
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Tequila Mobile SA
Halaburda, Hanna; Surma, Jerzy; Sesia, AldoCaso HBS-712453-EDirección estratégicaWojciech Woziwodzki, co-founder, president, and CEO of Tequila Mobile SA, a mobile games developer, publisher, and service provider, had to make some important strategic decisions. Tequila Mobile SA had already decided to shift to a new "free2play" revenue model but needed to decide whether to focus on building its business in markets where penetration of smartphone devices was high and the economy was developed or in markets where the use of mob...Desde 8,20 €
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African Tiger (A)
Rajinder RainaCaso IVEY-9B10M009-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - This case series won top prize in the 2010 Association of African Business Schools (AABS)/EMERALD case competition. In early 2005, South African company Tiger Wheels Limited (Tiger) had established a global footprint in the manufacture of aluminum alloy wheels with customers comprising several high-end automotive producers. It was the 10th largest alloy wheel company in the world with a solid balance sheet and net current ass...Desde 8,20 €
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Phenicoptere: Channel Strategy for International Expansion
Aleksandra WasowskaCaso IVEY-9B18M172-EDirección estratégica, Iniciativa emprendedoraPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cDesde 8,20 €
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Infusion's Greenfield Subsidiary in Poland
Christopher Williams; Wendelien van Eerde; Danielle TheCaso IVEY-9B12M076-EDirección estratégica, Iniciativa emprendedoraThe president of Infusion Development Corporation was reviewing the progress of the new subsidiary the company had set up 15 months earlier in Krakow, Poland. The purpose of the subsidiary was to work with other Infusion offices around the world to provide innovative software development services to global clients. The investment, a big success, had grown in size from eight to forty staff in one year, and there were plans to double that by the en...Desde 8,20 €
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African Tiger (B)
Rajinder RainaCaso IVEY-9B10M010-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - This case series won top prize in the 2010 Association of African Business Schools (AABS)/EMERALD case competition. In January 2007, Tiger Wheels (Tiger) and ATS informed its lead banker in Germany that it was forecasting a breach of its covenants, just 18 months after acquiring the Kentucky wheel plant. This was a critical matter and, as a result, the top management at Tiger was intimately involved in the deliberations. ATS ...Desde 5,74 €
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All in Flour Bakery: Making Bread or Making Money?
Krzysztof Obloj; Tomasz OblojCaso IVEY-W27070-EDirección estratégica, Iniciativa emprendedoraAfter years of learning from the best bakeries around the world, Polish entrepreneur Monika Walecka returned to her native Poland and, in 2019, opened her artisanal bakery, All in Flour. The bakery was an extension of her values and struck a delicate balance between financial and social objectives. All in Flour was located in one of the most upscale districts of Warsaw and focused on top-quality bread products. It used high-quality, diverse, and ...Desde 8,20 €