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Apple's Core
Wasserman, NoamCaso HBS-809063-EIniciativa emprendedoraSteve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer. Wozniak faces decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-found...Desde 8,20 €
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KT Corporation: Offering New Insights in Customer Experience
Youngchan Kim; Min-Jeong Ko; Jiyoung KimCaso IVEY-9B17A020-EMarketingIn 2014, KT Corporation, one of South Korea’s leading telecommunications companies, successfully mapped each point of a customer’s interactions with the company. This was done by a team whose function was to identify customers’ pain points, known as critical quality parameters. The customers’ experiences were clustered into key areas of contact and customer satisfaction in each area was assessed, allowing quality innovation to be experience-based...Desde 8,20 €
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Tata Motors' Integration of Daewoo Commercial Vehicle Company
Meera Harish; Sanjay Singh; Kulwant SinghCaso IVEY-9B08M095-EDirección estratégicaIn January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become globally competitive. This largely domestic vehicle manufacturing firm subsequently acquired a leading established South Korean firm, Daewoo Commercial Vehicle Company (DCVC). This case complements the case Tata Motors' Acquisition of Daewoo Commercial Vehicles Company, #9B08M094. Commencing from ...Desde 8,20 €
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Lenhage AG: Ethical Dilemma
Daniel Galindau; Won-Yong OhCaso IVEY-9B14M037-EDirección estratégicaIn 2012, the general manager at the Seoul location of a European manufacturing company faces an ethical dilemma involving bribery and “facilitation” payments. A key decision maker in a local construction company’s purchasing department has asked for a “facilitation” payment as a necessary condition for securing an order. If the expatriate manager decides to pay the money, he will secure an order that will lift his company to a new level of succes...Desde 8,20 €
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Headquarters' Overhead Cost Allocation at Korea Auto Insurance Co. Inc.
Ho-Young Lee; Sangil Kim; Won-Wook ChoiCaso IVEY-9B09B014-EContabilidad y control, Dirección estratégicaKorea Auto Insurance Co. Inc. (Korea Auto Insurance) incurred both direct and indirect costs. Direct costs were incurred at branches as they performed sales and operating activities, while indirect costs were incurred at headquarters as it supported branches through the activities of the information technology, operating support, investment, marketing and general administrative teams. Indirect costs accounted for a significant part (41 per cent) ...Desde 8,20 €
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Trying to Create a Stir: Opening a Coffee Shop in Korea
Gyewan Moon; Allen H. KupetzCaso IVEY-9B10M113-EDirección estratégica, Iniciativa emprendedoraA critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance, and a ready supply of assistance in the early months. However, it deprives the entrepreneur of what many of them crave - the ability to creat...Desde 8,20 €
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How Samsung Became a Design Powerhouse
Yoo, Youngjin; Kim, KyungmookArtículo HBS-R1509E-EIniciativa emprendedoraUntil 20 years ago, South Korea's Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. The few designers working for the company were dispersed in engineering and new-product units, and they had little status in a company that emphasized efficiency and engineering rigor. Then, in 1996, Lee Kun-Hee, the chairman of Samsung Group, grew frustrated by the ...Desde 8,20 €
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Managing a Severe Crisis: PharmaCorp in Ukraine
Phillip C. Nell; Renate Kratochvil; Patricia KlopfCaso IVEY-9B17M085-EDirección estratégicaIn early 2015, the newly appointed country head of PharmaCorp’s operating unit in Ukraine faced internal and external challenges in managing the global pharmaceutical company’s operations in the crisis-ridden country. Since November 2013, Ukraine had undergone massive disruptions, including riots in Kiev, the annexation of Crimea by Russia, and a war in its easternmost region. Amid these economic and political turbulences, PharmaCorp Ukraine expe...Desde 8,20 €
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Be a Better Leader, Have a Richer Life (Spanish version)
Friedman, Stewart D.Artículo HBS-R0804HLiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Work fills most executives' lives to the brim, leaving insufficient time for their families, their communities, and themselves. But Wharton professor Friedman suggests that, rather than view the problem as a set of trade-offs, executives use their leadership talen...Desde 8,20 €