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The LEGO Group: Envisioning Risks in Asia (B)
Mikes, Anette; Migdal, AmramCaso HBS-114048-EContabilidad y controlThis brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played a role in managers' realization that the Group could not simply "copy-paste" its existing operating model across the diversity of Asian markets. LEGO invested significantly in Asia ...Desde 5,74 €