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Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals
Zelleke, Andy; Billaud, EmilieCaso HBS-318088-EThis case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world's first company known to have crafted a new corporate strategy based on the United Nations Sustainable Development Goals (SDGs). Since then, the company used the SDGs as a lens to screen products, business models and partnerships, and prioritized innovation decisions that cou...Desde 8,20 €
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCaso HBS-721382-EDirección estratégicaAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Desde 8,20 €