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Launching Telmore (A) and (B), Teaching Note
Casadesus-Masanell, RamonNota del Instructor HBS-708520-EDirección estratégicaTeaching Note for [708414] and [708415].Desde 0,00 €
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Launching Telmore (A)
Casadesus-Masanell, Ramon; Fernandez, Celso; Jobke, MoritzCaso HBS-708414-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Includes color exhibits. When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the airline industry had taken the Danish mar...Desde 8,20 €