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Arla Foods and the Cartoon Crisis (B)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCaso IVEY-9B08M006-EDirección estratégicaThe communications director of Arla Foods is hoping the decision to denounce to the cartoons will bring an end to the boycott. Instead, it brings complaints from Danish women's groups. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.Desde 5,74 €
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Arla Foods and the Cartoon Crisis (C)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCaso IVEY-9B08M007-EDirección estratégicaJust as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.Desde 5,74 €
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Cyberattack: The Maersk Global Supply-Chain Meltdown
David T.A. Wesley; Luis Alfonso Dau; Alexandra RothCaso IVEY-9B19M022-EDirección estratégicaIn 2017, the new chairman of A. P. Møller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that its net...Desde 8,20 €
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Arla Foods and the Cartoon Crisis (A)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCaso IVEY-9B08M005-EDirección estratégicaAfter a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term growth stra...Desde 8,20 €