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Arla Foods and the Cartoon Crisis (C)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCaso IVEY-9B08M007-EDirección estratégicaJust as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.Desde 5,74 €
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Arla Foods and the Cartoon Crisis (B)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCaso IVEY-9B08M006-EDirección estratégicaThe communications director of Arla Foods is hoping the decision to denounce to the cartoons will bring an end to the boycott. Instead, it brings complaints from Danish women's groups. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.Desde 5,74 €
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Arla Foods and the Cartoon Crisis (A)
Henry W. Lane; Mikael Sondergaard; David T.A. WesleyCaso IVEY-9B08M005-EDirección estratégicaAfter a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term growth stra...Desde 8,20 €