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The Future of Oy Moomin Characters Ltd.
Bonita Russell; Cory IsaacsCaso IVEY-9B14M088-EDirección estratégicaThe chief executive officer of Oy Moomin Characters Ltd. (Oy Moomin) had dramatically increased revenues since he joined the firm, but breaking into the major markets of the world, including the United States, was proving to be quite difficult. The firm’s long-standing relationship with its master agent, Bull’s Press of Sweden, had given the firm a dominant presence in the Nordic region and Japan but little presence elsewhere. He must consider hi...Desde 8,20 €
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Tella Oy: Nordic Boutique or Finnish Global Enterprise
Bonita Russell; Cory Isaacs; Oscar RuelasCaso IVEY-9B21M023-EDirección estratégicaIn 2020, the chief executive officer of Tella Oy, a small Finnish hat-making firm, wanted to achieve €2 million in turnover. She had been pursuing a regional growth strategy with some success since 2016, when she had founded the business after acquiring the long-established family firm. With the onset of the COVID-19 pandemic, the firm had abandoned its internationalization plans and began fabricating personal protective clothing. When the chief ...Desde 8,20 €