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The Globalization of Manchester City Football Group
Roche, Maria P.; Zuzul, Tiona; Hernandez, Exequiel; Klopfenstein, AmyCaso HBS-723391-EDirección estratégicaThis case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG's strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams' performances. The company also aimed to develop young players on its lower-tier teams and then funnel them to Manchester City, its highest-performing team, once they matured. CFG instru...Desde 8,20 €