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Betfair vs. UK Bookmakers, Teaching Note
Casadesus-Masanell, Ramon; Campbell, NeilNota del Instructor HBS-709418-EDirección estratégicaTeaching Note for [709417].Desde 0,00 €
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Betfair vs. UK Bookmakers
Casadesus-Masanell, Ramon; Campbell, NeilCaso HBS-709417-EDirección estratégicaBetting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middle-man of the bookmaker, and leads to a much more efficient 2-sided market. Betfair.com's domination of the betting exchange has threatened to undermine the core of the traditional bookmakers' business model. The case examines two aspect...Desde 8,20 €