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Apple's iPhone: Calling Europe or Europe Calling (Abridged)
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCaso SI-172-EConocimiento y comunicaciónAbridged version of SI-167-E case. Apple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31% and net income surged ahead at a CAGR of 128%). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in ...Desde 8,20 €
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Pentagram: The Craft of Design - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaNota del Instructor ET-14-EIniciativa emprendedoraPentagram a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin) is considered to be the "Rolls-Royce of Design" by its peers. The company¹s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty...Desde 0,00 €
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Apple's iPhone: Calling Europe or Europe Calling
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCaso SI-167-EConocimiento y comunicaciónApple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31 % and net income surged ahead at a CAGR of 128 %). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in the U.S. selling one million uni...Desde 8,20 €